On-page SEO efforts are geared at the “crawlability” and usability of the pages on your website. They involve the parts of your website that get seen by the public and get read by search engines. On-page SEO has to do with:
• Page Content: Its relevance to the keywords it’s targeting, the quality of the content, its usefulness to users
• Page Experience: How engaging is the page, does it get readers to stay and click to other pages, is it intuitive
• Page Structure: Title tags, headers, image tags, meta descriptions are all complete and contain keywords you are targeting
Off-page SEO factors involve the backend elements that play into the experience of your webpages. They include
• Site performance: URL structure, internal links, load speed, responsiveness (renders and functions on any device or screen size)
• Backlinks: Links to your site from other trusted sites
• Domain authority: How long your website has been around, how trusted it is by Google
SEO isn’t a single tool or process. It’s not a series of tricks (like keyword stuffing) or secrets (like link trading) you can use to fool search engines. It’s also not a series of shortcuts that allow you to buy your way to the top of the search results. As search engines become more sophisticated, they get better at returning real results instead of low-quality articles stuffed with keywords or supported by cheap backlinks.
Search engines now actually penalize these techniques and reward content that is truly geared for helping users.
None of these tactics will achieve sustainable results and all of them will hurt your trustworthiness to both Google and its users. For more specific help with improving your SEO, check out this page: How to Improve SEO: Tips for Ranking on Google.
How Does SEO Help My Business?
Still not sure if you want to make the investment into SEO? Many small business owners do not think that SEO strategies apply to them. Either they see it as too complicated, or they think their brick-and-mortar business can’t benefit from search engines. Both are untrue. SEO is essential to local businesses and a marketing strategy well worth your time.
– Improves Visibility
Consumers rely on search engines to get answers to questions, learn more about products and services, and to find and compare businesses. Even if a customer is already familiar with your business name, they are likely to type that into a search box rather than type your domain into the address bar. At the very least, then, you’ll want to make sure searchers can find your site when they’re looking for you.
– Increases Website Traffic
If you provide valuable information and make it easy for search engines to find and organize it, they will reward you with higher rankings. This increased exposure means more visitors to your pages.
-Generates Qualified Leads
SEO is a great targeting tool. Since search engines return results to users who are actively searching for a particular term or phrase, getting to the top of that stack means you’re providing information to the people who want it most, when they want it. This means that the people arriving at your site through search are interested in buying and more likely to convert.
Is Free Advertising
Unlike paid methods, you aren’t paying to get information in front of people who might not be interested at the time. You are connecting your business with an active audience who is searching for what you have to offer. It’s free advertising on Google and beyond!
Ultimately Leads to More Clients
Improving your SEO allows your business to get found online by potential customers, which increases qualified traffic to your website and to your store. The more qualified traffic you’re getting, the more leads you can convert into customers. In addition, Google search results nowadays also enable consumers to engage with businesses directly from the results pages, making engagement and conversion even more seamless.
Need help with your SEO? Let us know and we can explain what and how you can achieve your online lead generation goals!