Website redesign requires a considerable amount of time, thinking, and money. However, if you consider your website your top salesperson, it makes sense to devote the resources necessary to its success.
A website makeover isn’t required for every website. You also don’t want to mend something that isn’t broken. A thorough examination of your company objectives and an assessment of whether your website assists you in achieving these objectives is a critical first step in any website redesign process.
So take a seat and put on your thinking cap. Here are a few apparent reasons why your website might need to be redesigned:
You’d want to improve the user experience:
User experience is a relatively new design discipline that is becoming increasingly important in the success of a website. It is concerned with the emotional experience visitors experience while surfing your website and how it corresponds to their goals.
Recognize how your users behave on the website. A difficult-to-navigate site with poor page load times or overly complicated ones can create a terrible impression on visitors and cost you essential leads. If your website is slow due to poor UX practices, you should consider a redesign that makes the user experience more pleasurable.
Your website does not function:
Your website may not be fully destroyed, but it may need modification in certain areas. Perhaps your site hasn’t been updated to work with the latest browsers, or you’re connecting to old URLs that were never properly redirected. These mistakes may look little, yet they have a big influence on the overall effectiveness of your website.
If you disregard this for an extended period, it will negatively impact your traffic and lead-generating efforts.
Your website isn’t speed-optimized
Page performance goes hand in hand with responsive design. Google’s new Page Experience algorithm favors websites that load quickly. It’s vital to assess page speed and adjust if your website operates well.
47% of website visitors anticipate a page to load in less than two seconds. According to Google, when a site’s load time increases from one to three seconds, bounce rates increase by 32%. A user is 90% likely to bounce if that number climbs by only two seconds.
You can check page speed in various methods, but we recommend starting with Google’s PageSpeed Insights tool. Enter your domain URL, and it will rate your site on a scale of 0-100, with 0-49 being poor, 50-89 representing the need for improvement, and 90-100 representing ideal.
It could be time to consider a website redesign if you’re having trouble with page performance. You could even wish to investigate a new hosting service throughout such a project. Companies like HubSpot give site performance assistance and built-in features that significantly improve user experience and load time.
Re-align your website with your marketing goals
As your company grows and evolves, it’s typical for your sales and marketing goals to shift. Keeping your website on track with those goals might be challenging, but it’s an important aspect of digital marketing and SEO success. At least once a quarter, check your site to ensure it’s on course to fulfill your goals (i.e., increased traffic, leads, etc.)
Your website doesn’t support your content strategy
Marketers understand that content is king. Building trust with buyers, creating credibility, educating consumers, and nurturing leads along the sales funnel requires content. However, if you’re producing unique, high-quality material but can’t seem to get noticed on search engines, something needs to change. It’s time for a makeover if your site doesn’t support your content strategy.
Increase the number of leads you convert
Even if your website looks great, it turns visitors into leads or customers. If this is the case, review your landing pages and calls-to-action (CTA), as well as your conversion routes in general, to identify where they are failing. Your landing pages may be overly detailed. Your call-to-action wording is vague, or users can’t locate one when they need it. In any case, you should aim to make the appropriate improvements to help consumers progress farther down the sales funnel.
Conclusion
One of the powerful and solid marketing tools at your disposal is a well-designed website. Keep it up to date and simple to use to get the most out of it. A website makeover may be in order to connect to a couple of these issues.
FAQs
What is the purpose of a website redesign?
The reasons for redesigning a website differ based on your company’s unique marketing objectives. The most popular reasons are rebranding your site, increasing traffic, generating more leads, and adding features to improve the user experience. Your business objectives will determine the scope of your website makeover.
Should websites be redesigned regularly?
You should update your website every two to three years to keep current. However, if your website isn’t generating enough traffic or converting visitors into clients, it’s time to re-evaluate and make some changes.
How much does a website redesign cost?
To summarize, the cost of redesigning a website on your own might range from $0-300. The cost of working with a freelancer might range from $300 to $2500. Hiring a web design firm might cost anything from $1000 to $10,000. Your website might have cost anything between these figures to develop.
